Every once and a while, I take a spin through an Abercrombie or an American Eagle – you know, the teen retailer set – and every once in a while I find some great piece that looks like it could be from Net-A-Porter. When said retail magic occurs, nothing beats the satisfaction of stumping everyone. As the prices are oriented to teens they tend to be delightfully reasonable.
I spotted this ladylike eyelet dress online at Abercrombie recently, and decided to take a trip to the mall to see what else was happening at teen retailers. What did I discover? They’ve all dropped the logos, and they also seem to have dialed up the attention to higher fashion trends. That pivot is a result of well documented sales struggles the past few years. Youngsters are learning style instincts earlier than ever thanks to social media, blogs and online magazines. To stay competitive with the fast fashion brands, teen retailers are evolving their style instincts as well.
Sure. There’s still plenty of stuff that a 32 year old wouldn’t wear, but there are some fantastic adult-appropriate pieces that, once out of the mall, you could easily mistake for a high-end brand. Quality and sizing are hit or miss so that you have to explore on your own.
For this summer, here are my cheap and cheerful teen dream picks.