Convenience is king.
Businesses are clamoring to find ways to simplify your life by delivering services, products or even you to your doorstep. Your app store is a veritable buffet of cash-less, convenience-driven services in every lifestyle category, and beauty is no exception. New companies that provide in-home hair and makeup services are cutting down your getting ready time by coming to you to create your evening look. Stylisted is one such company and it got started here in Chicago (woohoo!). It’s up and running in the LA and New York markets and launching in DC at the end of this month.
Being attended to by a hair stylist and makeup artist in the comfort of your home is a convenience that at first feels like a special occasion indulgence – wedding day or such. But the cost of services from Stylisted’s stylists is comparable to going to your local blowdry bar or getting makeup done at a salon. So really, having Stylisted drop in before your holiday office party or friend’s birthday is no more indulgent. I find that with all these new convenience-oriented businesses, the first step is to give yourself permission to to do things the easier way. Which isn’t as intuitive as you would think – we often get attached to the way we’re used to doing things.
Last month, my friend and fellow blogger Lauren Kelp and I booked Stylisted before heading out to dinner together. By the way, you should all add Lauren’s lifestyle blog to your bookmarks – it’s full of vibrant, inspiring photography and relatable entertaining, cooking, and beauty articles.
Our stylists, Aucilia (makeup) and Beth (hair) arrived promptly to Lauren’s apartment and got down to business. Lauren and I both opted for loose waves which Beth created effortlessly. Aucilia used pink and gold eye shadows to whip up a lovely soft summer look.
Here’s how it works: Sign up on Stylisted.com or through the mobile app. Filter to see what stylists are available when you are looking to book. Then, browse their profiles to select a stylist (prices are set by the individual stylists). On the scheduled day, they come to you and bring their own tools. All services are cash-less – clients pay with a credit or debit card at the end of the booking process. So go ahead: pour yourself a drink, turn on the TV, listen to music, chat with a friend. Do what you would ordinarily do when getting ready at home, only let someone else do the heavy lifting.
It started to rain as we skipped off to dinner in the west loop. Now – holding off the rain – can someone come up with an app for that?